Why You Should Hire a Freelance Blog Writer?

The big question: to hire or not to hire a freelance blog writer? Maybe you’ve started your blog, but only posted one blog post back last summer? Or you’re already pretty confident in your blog content, but you just don’t have the time to research, create and publish consistently on your blog? Being confident enough to delegate, I think it is such an important part of running a modern business. You don’t need to be good at or have time to do everything: enjoy the parts of the business you’re good at and assign the rest to a professional. Blogs are a great way to offer free advice to your target audience (in more detail than you can do on social media), whilst also pimping up the SEO of your website. 

Who would benefit from using a Freelance Blog Writer? 

Example:
I have a photographer client who wanted to start writing blogs consistently on her website. She had done a couple, but they’d be posted inconsistently (only when she had remembered to do it). She wasn’t sure what type of content and copywriting would work well in order for it to be worth doing. Her previous blogs didn’t have a consistent style and layout, and she’d used random stock photos that weren’t great for representing her brand. She got fed up with it and found it was taking up too much of her time, so she decided having someone who is experienced and knows how to do it made more sense. 

7 reasons why you should outsource your blog writing:

1. Delegate! Blogging isn’t for everyone
   Sometimes the frustration of certain elements of business isn’t worth your time - it is just better to know when to delegate a job to someone else who knows what they’re doing.
   

2. Brand Consistency
   Working with someone to guide you with making sure your content is consistent and on brand. They can make sure your voice is in accordance with who you are and what your brand is about.
   

3. Topics advice
   They can give you advice on what topics or content would work well on your blog. There’s no point wasting your time writing uninteresting, poorly written blogs: you want your blogs to be informative but also entertaining. 
   

4. Attract only your ideal client
   Having a clear voice in your blogs can really help to attract the audience that you want. I make sure I’m writing in your voice, as if you had written the blog yourself.
   

5. Gain more traffic to your website
   Well-written, SEO-included blogs can help move you up in Google search results.
   

6. Have a reason to send a newsletter
   Blogs are a great source for repurposing for newsletters or made into shorter social media captions.
   

7. Bloggers need bloggers!
   Sometimes even bloggers need someone to help them with copywriting. Once you’ve gained each other’s trust, it can be awesome to just hand over this job knowing your freelancer will do exactly what you want. 

The blog services I offer can include 2-8 blog/newsletter posts per month with optional scheduling, graphics creation, SEO research and topics suggestions if needed. This is offered in a tiered pricing option depending on the package you want. If you want something else, contact me for a quote.

I love working with clients to help them succeed in their businesses, copywriting is one service I offer that I love doing! Click here to read more about my copywriting and blogging services. Get in touch if you’d like to work with me on your next blog!