Why You Should Hire a Facebook Ads Manager?

Social media has really opened up the possibilities (for small businesses particularly) to reach a far bigger reach of potential buyers and clients all around the world than ever before. It is obviously an amazing tool for businesses and is definitely an avenue I recommend all my clients to utilize. Now obviously companies like Facebook and Instagram do want to make money, so it’s not just as easy as posting your amazing advert and hoping for the best. You might have an amazing product and beautiful content, but now want to reach your target audience that you haven’t connected with yet, or remind your clients of a great service or product that hasn’t sold out. It can be so easy to waste money with Facebook ads, so it can be so beneficial working with an expert in the field. 

Who would benefit from using a Facebook Ads Manager? 

Example:
I have a photographer client who wanted to promote her next upcoming photography workshop. She wasn’t sure what type of content and copywriting would work well in order for it to be worth doing. She wasn’t sure what the right settings would be in order to reach the right people. She didn’t have the time or energy to waste and decided having someone who is experienced and knows how to do it made more sense. She was able to concentrate on preparing for her workshop, while the advert helped generate successful enquiries and ultimately a 20% increase in her overall sales.  

1. Don’t lose money!
   For small business owners especially, there is definitely the risk of losing money if you don’t know how to use Facebook Ads. It may cost you slightly more to work with an expert, but it can be invaluable and make your money back and more in the long run.
   

2. Visuals, branding and copy
   Working with someone to guide you with making sure your content is consistent and on brand. They can give you advice on what content would work well in an advertisement, both when it comes to visuals and copywriting. There’s no point wasting your money on advertising with incorrect marketing material. Sometimes it’s really not about just the hard sell, and can be about what beneficial free quality content you can share in order to gain a bigger mailing list database for example.
   

3. Finding the right target audience
   You need to know who your ideal client AND target audience is and it can be helpful to have someone else work on targeting the perfect audience for your specific ad.
   
   Facebook ads manager can be quite confusing and there are lots of options (including location, demographics, age etc) as well as layering targeting options with custom and lookalike audiences, which can make it hard to decipher what settings to use. A Facebook ads manager will know which options work best for each industry.
   

4. The tech part
   It can be hard to understand the system and all the metrics in the ads manager. It takes some getting used to. Time you can put on something else. An ads manager knows the system like their own back pocket and can get the job done much more smoothly and with better results.
   

5. Monitoring and tweaking
   Ads need to be looked after and monitored. In the beginning it needs to be done more or less daily to check what works and what doesn’t. If you have a professional working on your ads you don’t have to spend your time on that.
   

6. Delegate!
   Sometimes the stress and frustration of certain elements of business isn’t worth your time, it is just better to know when to delegate a job to someone else who knows what they’re doing.
   

7. Navigate Facebook’s strict policies
   There’s nothing worse than spammy adverts and that’s something Facebook really doesn’t want to bombard their users with. So it really pays to hire someone who knows the rules and regulations, making sure to create an ad that will get approved.
   

8. Knowledgeable feedback on results
   A manager will be able to simplify and explain the results of the ad, and be able to make alterations and optimizations if needed to increase the success. As well as help you manage your on-going marketing/advertising plan. 
   

I love working with clients to help them succeed in their businesses, make the most out of social media and make life less complicated! Get in touch if you’d like to work with me on your next Facebook/Instagram Ad.