How Do You Get More Followers on Instagram?

You can literally spend hours and hours creating awesome content for Instagram. You get all excited and press “share”, only to find…1 or 2 likes. There is no one ultimate magic trick that will gain you genuine and quality followers, but there are a few things you can do to organically build your community. Growing your Instagram can not only increase traffic to your site and make more sales, but you can also create a strong and loyal community that people want to be a part of and that will then ultimately be loyal to you and your company and buy your offers.

How can I grow my following organically? 

• Create quality content
  Obviously this is the first starting point. Create some badass amazing content that your target audience would be excited about interacting with. Make sure it’s original, on brand and that you’re using your hashtags. Please don’t use unoriginal content that you didn’t create - the key is converting profile visitors into followers.
  

• Clear descriptive bio
  You want people to know exactly who you are and what you do within seconds of landing on your profile. (Add keywords to your bio’s name field.) Make that bold first impression! 

Make sure you have these two strong foundations before skipping to the next bit! 

• Build your community/girl gang/vibe tribe
  Stop thinking of them as just numbers: it really is about quality, not quantity. Follow and interact with like-minded individuals, businesses and give authentic encouragement. Followers mean nothing if they’re not engaging with your content.

• Make Reels
  Instagram is favouring video content right now and specifically Reels. Jump on the bandwagon now and create some fun, video content that is relevant to your brand. Day in the life or top tips can work really well in Reels. Make sure to use relevant hashtags in your Reels and add screen text for those watching without sound. Using a trending audio can really help show your Reels for even more people.
  

• Use the follow for follow method
  I only really recommend this for newer/smaller accounts, but it can be helpful to get your profile seen by your target audience. Don’t go crazy and add everyone: be selective and follow/engage with accounts that are your ideal clients. Remember to go slow so you don’t get banned by Instagram for being spammy.
  

• Remove bots and weird accounts
  I block these accounts from my page if they don’t seem genuine. You want to grow an authentic genuine audience.
  

• Optimize your post captions for search
  Make sure you're using relevant keywords and hashtags in your posts, so that people that are interested in what you do can find you.
  

• Be active and authentic

  Respond and participate with your followers, people you’re following and with bigger accounts. Make sure to be real and genuine in your interactions.
  

• Create an Instagram giveaway
  Make sure it’s relevant to your business and requires entries that support your growth goals, such as having to share to their Instagram stories, following your account and tagging friends. This can be a great option to do in collaboration with another brand or company that shares your target audience. Make sure to include a deadline date.
  

• Post consistently
  Get your Instagram strategy and planning together. You can use sites like Planoly or Meta Business Suite to schedule your posts, so that you are routinely posting. 
  

• Don’t forget Stories!
  Being active on Instagram Stories can help building a more personal connection with your followers. Add stickers and polls to make people want to engage with you. And equally engage with other people’s Stories.

If you’d like more specific help on growing your Instagram account I offer Instagram Strategy Sessions. Click here to find out more.